Shaxian Delicacies eatery at Takadanobaba Station in Tokyo./ Screenshot via WeChat
Early this year, the company set up its first overseas chain-eatery at Takadanobaba Station in Tokyo, Japan. And the store reportedly made 200,000 yen (about 11,950 yuan) in just five hours after its opening. As of the end of September, the 80-square-meter restaurant has sold around 5 million yen monthly.
今年早些时候,沙县小吃在日本东京的高田马场站开张了首家海外分店。据报道,开店的前5个小时营业额就达到了20万日元(约合11950元人民币)。截至9月底,这家80平米的店月均营业额已达大约500万日元。
The industry development center of the brand claimed that over 10 countries including the United States, Britain, Argentina, Australia and Canada, have shown interest in having the chain.
沙县小吃集团的产业发展中心称,未来或将在美国、英国、阿根廷、澳大利亚和加拿大等10多个国家开设分店。
To adapt to the taste of foreigners, the Shaxian Delicacies has not only maintained the traditional production skills, but also made improvements.
为了迎合外国顾客的口味,沙县小吃不仅仅保持了传统制作工艺,还进行了改良。
Wu Shaohua, owner of the Shaxian Delicacies eatery in Bordeaux, Portugal, specially prepares "fried meat" and "fried spring rolls" for local residents who like fried food.
葡萄牙波尔多沙县小吃分店的店长吴绍华介绍说,这家分店还专门为当地爱吃油炸食品的顾客准备了“油炸扁肉”和“油炸春卷”。
And to distribute semi-finished products to its franchises worldwide, the Shaxian County is building a "central kitchen."
为了能将半成品配送给全球分店,沙县小吃集团还打造了“中央厨房”。
"A basket of steamed dumplings for 50 cents, delicious but not expensive, that's my childhood memories of the Shaxian snacks. After I grew up, these snacks represent the diligent spirit of people from Fujian Province," said Lin Liju, investor of the Shaxian Delicacies.
沙县小吃投资人林里举说:“一笼蒸饺五角钱,好吃而不贵,是我童年时期对沙县小吃的记忆。成年后,沙县小吃对我来说代表了福建人的拼搏精神。”
With its good quality and competitive price, the Shaxian Delicacies has become a local pillar industry which creates a turnover of over 10 billion yuan annually.
高质低价的沙县小吃已成为当地的支柱产业,年营业额超过100亿元人民币。
"In my childhood, food stalls could be seen everywhere in my hometown in Fuzhou. But this is just a small step for the company, the Shaxian Delicacies, in going global," said Ms Shao.
邵彬芳说:“在我小时候,我的家乡福州到处都是小吃摊。但对沙县小吃公司走向全球来说,这只是一小步。”
中国美食走出国门
The Shaxian Delicacies is not the only case where cheap and quick Chinese snacks are loved by foreigners.
除了沙县小吃,还有很多廉价的中式快餐也受到了外国顾客的青睐。